River Pines Inn
Complete Brand Development
When River Pines Inn in Winthrop, WA approached Voice of the Bear for a complete brand redesign, we knew we wanted to create something as charming and unique as the Methow Valley itself. Immersing ourselves in the rustic beauty of Winthrop, we experienced firsthand the charm that makes this destination so special. Inspired by the town’s historic character and the natural splendor of the valley, we developed a fresh, elevated brand identity for the hotel. From designing a new logo and crafting a user-friendly website and booking portal, to creating cohesive marketing materials, we infused the essence of Winthrop into every detail, helping River Pines Inn stand out as a true gem of the Methow Valley.
We incorporated the element of a pine cone as the main logo, and made a design that is more modern and elegant, with a touch of fun as well.
In cultures around the world, the pine cone symbolizes protection, hospitality, and regeneration. As one of nature’s “smart materials”, the pine cone protects and nurtures seeds until conditions are optimal for propagation. The pine cone perfectly represents River Pines Inn as an inclusive refuge, welcoming guests from all walks of life to find retreat and leave feeling regenerated and reinspired.
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