Jessica Merizan
for Carnation City Council
Complete Brand Design
When Jessica Merizan decided to run for Carnation City Council, she turned to Voice of the Bear to craft a bold and authentic brand that reflected her personality and vision for a Sustainable Carnation. Drawing inspiration from Jessica’s love of vintage design, we developed a cohesive campaign that resonated deeply with voters and emphasized her commitment to sustainability.
From logo design to yard signs printed on recyclable materials, every detail embodied her mission. To maximize impact, we designed dual-sided signs featuring the Sustainable Carnation logo on one side and her campaign details on the other, while ensuring her vintage-inspired branding was consistent across all marketing elements. The result? A powerful brand that connected with the community and helped secure her seat on the Carnation City Council. It was a privilege to support Jessica’s journey and contribute to her vision for a thriving, sustainable future.
CATEGORIES
Creative Direction • Project Management • Web Design • Print Design • Marketing • Social Media
RESULTS
We chose to lean into our love of mid-century modern for this project and incorporated that feeling in all aspects of Jessica’s brand. We created a powerful brand that connected with the community and helped secure her seat on the Carnation City Council.
Creative Pieces for
Jessica Merizan
Fro Jessica’s political logo, we wanted to keep it in the mid-century modern style that we created the rest of her package in. We built a square and horizontal version that kept the vintage esthetic we were after.
We had sustainability in mind when designing Jessica’s mailer, which is why we made a beautiful vintage postcard that people would keep longer than if it was just a political mailer.
We took a bold step designing our lawn sign to have two different messages on each side. Our hope is that people would want to save the lawn sign after the election because of the beautiful ‘Sustainable Carnation’ design on the back…and it worked!
We took a bold step designing our lawn sign to have two different messages on each side. Our hope is that people would want to save the lawn sign after the election because of the beautiful ‘Sustainable Carnation’ design on the back…and it worked!
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