Feral Fungi
Complete Brand Redesign
This project is a labor of love, because VOTB has been involved with Feral Fungi for many years. When the owners wanted to do a complete brand refresh, we jumped at the opportunity to continue working with this company because they are such amazing people, and we believe in the product they produce.
We completely started from scratch and produced an elevated look and feel for the brand and extensive line of products, that tapped into current design trends, but forged our own path to stand out from the crowd of similar products. The finished package is a beautiful, and natural, evolution of their brand that will help them grow into larger markets.
CATEGORIES
Creative Direction • Project Management • Logo Design • Web Design • Print Design • Marketing • Social Media
RESULTS
We create an evolved representation of the Feral Fungi brand, keeping the core components and feelings in place while elevating the look and feel to be more accessible to a larger market.
Creative Pieces for Feral Fungi
Creative Pieces
for Feral Fungi
We choose to take this new Feral Fungi logo in a more modern direction, incorporating a minimal feel and approachable color palette.
Swipe to the Right for the New Logo, Left for the Old Logo.
We shifted the product labels to a clean, minimal, modern look and incorporated hand drawn mushroom line art to incorporate an artistic touch.
Swipe to the Right for the New Labels, Left for the Old Labels.
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